Branding of your company is a big part of its success. It is the quickest way for your company to express what it is all about; what services you provide or product that you sell. Proper branding of a company will enhance its message and create a consistant image between various marketing products.
A brand is usually your customers first impression of your business. It is the visual representation of your company's name and purpose. A brand will affect your customers' perception of your business.